Four Mini Case Studies in Entrepreneurship - 4020 Words

Case Studies Engineering Subject Centre Case Studies: Four Mini Case Studies in Entrepreneurship February 2006 Authorship These case studies were commissioned by the Engineering Subject Centre and were written by:  · Liz Read, Development Manager for Enterprise and Entrepreneurship (Students) at Coventry University Edited by Engineering Subject Centre staff. Published by The Higher Education Academy  ­ Engineering Subject Centre ISBN 978 ­1 ­904804 ­43 ­7  © 2006 The Higher Education Academy  ­ Engineering Subject Centre Contents Foreword ...................................................................................................5 1 Bowzo: a Case Study in Engineering Entrepreneurship ...............6 2 Daniel†¦show more content†¦The Market To help explore the initial reactions of violin teaching professionals across the world, to what appeared to be a brilliant solution to a longstanding problem, both Larry and Jim felt that independent marketing expertise was needed at an early stage. Some staggering facts emerged, not least that more than half a million new violins are bought throughout the world each year. This probably means that almost another half a million second hand violins are bought too, leading to lots of lessons for many students keen to learn fast. The most likely route to market was identified as via the traditional wholesaler/distributor to retailer network. 6 Engineering Subject Centre Four Mini Case Studies in Entrepreneurship Initial research indicated that there was a market for a low cost, easy to use device and thus the design engineering and manufacturing priorities were set. University support mechanisms The market research was supplemented by further inputs from the University’s Design Institute which provided a specialist support programme for small to medium sized enterprises. This included a comprehensive range of services featuring marketing advice, product design and innovation processes as well as financial management and technology transfer. Jim was impressed. â€Å"The range of services available from the Design Institute is fantastic; we were able to put the engineering issues on the table and deal with them in a wider teamShow MoreRelatedAmusement And Leisure Industries And Indoor Playground Sector1483 Words   |  6 PagesAMUSEMENT AND LEISURE INDUSTRIES OR INDOOR PLAYGROUND SECTOR Amusement centres include indoor play centres, amusement machine centres, mini-golf centres, go-kart venues and similar operations. At the end of June 2001, there were 288 businesses operating amusement centres in 384 locations. Most operations (236) were carried out at in capital cities and suburbs. Of the 384 locations, more than a third (138) were amusement machine centres. The amusement centres employed 2,793 people, the majority (61%)Read MoreResearch Mini Golf4652 Words   |  19 Pagesintroduction The main subject of this hospitality research project is entrepreneurship. 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Each class, regardless of format, will have a Course Website, whichRead MoreCase Study Woody 20002601 Words   |  11 PagesCustom Woodworking Company—Woody 2000 Case Study Summarize the Case The Custom Woodworking Company is a small-to-medium sized custom furniture and cabinet making company located in Someplace, British Columbia. It is represented by Ron Carpenter, CEO, his wife Emelia Carpenter, the president and their sonRead MoreEntrepreneurial Spirit Among East Asian Chinese9960 Words   |  40 Pagescontribute to economic growth (Kilby, 1971; Stewart, 1996). In the US, it is estimated that some 70% of all new products and 80% of all new jobs each year result from the small business/entrepreneurial sector (Hisrich Grachev, 1993). Research on entrepreneurship demonstrates that individuals with an entrepreneurial spirit—the desire to capitalize on opportunities by undertaking wealth-creating and value-adding activities—possess several personality characteristics. Hornaday (1982), for instance, documentedRead MoreMcq Entreprenurship5346 Words   |  22 PagesChapter 1 The Foundations of Entrepreneurship    Multiple Choice Questions:    1. A recent study by Ernst and Young found that 78% of influential Americans believe that entrepreneurship will be the defining trend of this century. The entrepreneurial opportunity that topped their list was: a. the Internet b. globalization c. downsizing of corporate America d. None of the above.    Read MoreOverview of the Blue Ocean Strategy3665 Words   |  15 PagesStrategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.07 Blue Ocean Strategy A Dynamic Process†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦08 Blue Ocean Creations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦09 Blue Ocean Strategy Build Brands†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 Blue Oceans: Past, Present and Future†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 Mini Case Study: Crocs Incorporation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 Introduction Blue Ocean Strategy (BOS) is a new concept in strategic management, introduced by Professor W. Chan Kim and Renee Mauborgne in 2004. After doing detailed research, Kim and Mouborgne foundRead MoreBusiness Enterprise Management10394 Words   |  42 PagesManaging Entrepreneurship, Innovation amp; Creativity UGB 234 Module leader- William Ang ‘awa Tutor- Christopher Bushell Assignment title: Managing the New Enterprise Report/ Portfolio Sarah Cooper Student number- My Experiences Sarah Cooper visiting the National Glass Centre in Sunderland to view other’s creative and innovative work Sarah Cooper at the Stadium of light Learner Launch Event for Aimhigher Associates and mentees. An opportunity to get to know each other. SarahRead MoreCoca Cola Human Resources5512 Words   |  23 Pagesat the right time (Bergeron, 2004:133). As stated in the case study, Coca-Cola places considerable emphasis on talent management. 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